The Lega Serie A has ended a 25-year partnership with TM, by signing a new sponsorship deal and from next season will be known as the Serie A Enilive.
The league had given sole naming rights to telephone company TIM, but that will change from the 2024-25 campaign.
At least, in the next three years, the top flight of Italian football will be known as the Serie A Enilive.
According to Calcio e Finanza, the agreement is worth €22m per year over three years, with options for another two years.
This is an increase on the proposal from TIM, which was going to be set at €19m per year, an increase from the previous €15m deal.
Enilive is under the umbrella of energy company Eni and focuses on sustainable energy resources, including electric vehicle recharging points and service stations, refining bio-fuels and organising car sharing apps.
Train company Frecciarossa, has, however, renewed its agreement to sponsor the Coppa Italia, so that will run for another three years.
Calcio e Finanza report the deal is worth €5.5m per season, an increase of €1m from the previous three-year contract.
