Canadian singer, Justin Bieber is eyeing a music deal that would sell the rights to his entire back catalog for close to $200 million according to reports.
The Wall Street Journal quotes sources who suggest the sale might go down as the largest music-rights acquisition in the company’s history. The big-ticket deal would be with Hipgnosis Songs Capital.
The potential agreement might encompass all of Justin’s recorded music, which spans six albums over a decade and a ton of singles and collaborations throughout the years.
Hipgnosis is no stranger to purchases, as the corporation is said to have paid $100M earlier this year for the catalog rights to Justin Timberlake’s music.
Experts and investors agree that investing in newer music has a greater risk than doing the same with older classics, particularly when the popularity of songs from decades ago continues to rise.
