African online retailer, Jumia, has announced the termination of Prime, its free delivery subscription service.jumia
The corporation has adopted a number of measures to reduce costs in the wake of five years of consecutive losses on the New York Stock Exchange, including this one.
Jumia said in a statement that it would concentrate on devoting resources to “core areas and projects with attractive returns on investments and clear ecosystem benefits,” according to TechCabal.
Additionally, “de-emphasizing or ceasing projects and ventures that do not meet such criteria,” will be part of the change.
In addition to ending Jumia Prime, a premium service that provides loyal customers with unlimited free delivery, the business will also stop supplying first-party groceries in a few markets due to subpar unit sales.
By downsizing its Dubai office, the corporation will further reduce its labor costs. Additionally, the senior leadership and decision-making centers will be moved to a site nearer to its African buyers and sellers.
In light of the recent development, Jumia’s management has also undergone a shift.
Recall that after co-founders and co-CEOs Sacha Poignonnec and Jeremy Hodara resigned from their positions, the former president of Jumia Ivory Coast, Francis Dufay, assumed control as the company’s acting CEO.
