Nigerian Afro-pop singer, Oyinkansola Sarah Aderibigbe popularly known as Ayra Starr, has been added to Spotify’s RADAR global playlist.
Spotify made the announcement yesterday, adding that her special content, a mini-documentary about her upbringing and come-up in the music industry will also feature on their site.
Since its rollout in 2020, Spotify’s RADAR program has been supporting up-and-coming artists and forging their path to superstardom through comprehensive marketing, content and editorial campaigns.
But Ayra already knew she was destined to become a star(r). “Growing up, I knew I was going to be a musician.
“Since I was 6, or 7, I used to argue in church with choir when they say I can’t take the lead role. I’d say, ‘When I become a superstar, you’re not going to tell me that,” the now 20-year-old artist says in the 11-minute Spotify-produced doc.”
Reacting to the achievement, Ayra Starr in an interview with Billboard said, “It’s] the most amazing thing. I remember I used to watch people being on RADAR. And I’d be like, “I want to do that.” It was one of my points.
“When I enter a new year, I write list of things I want to achieve. And RADAR was definitely on my list, I think No. 3. So when my team told me, “Oh, you’re next up on RADAR,” I’m like, “Stop! Stop, guys!” It means so much to me because I feel like it’s going to open a lot of people, a lot of audiences to my music. And it’s going to help lift my sound in a way that has never been because it’s connecting me to lots of people around the world. I’m excited for that.”
